Event Business Academy
Practical training, proven templates and professional tools for event planners who want to deliver better events, win better clients and build more profitable event businesses.
THE BUSINESS BEHIND THE EVENT
A beautiful event is only part of the job. Behind it are the proposals, budgets, people and decisions that determine whether your business grows.
Event Business Academy brings the planning and commercial sides together—helping you approach each event with clearer systems and stronger business judgement.
Understand the brief, communicate your value and prepare proposals that give clients a clear reason to choose you.
Translate an event idea into a practical plan, with clear responsibilities, coordinated vendors and a workable timeline.
Look beyond the event budget to your fees, costs and cash flow—and understand what each project contributes to your business.
Learn the principles. Apply them to real events. Build systems you can use again.
YOUR NEXT STEP
Whether you are starting out or already managing events, choose the support that fits your next challenge.
Develop your understanding of planning, coordination and the business decisions behind successful events.
Explore coursesGive your event a clearer structure, from the initial brief and budget to the schedule and delivery checklist.
Explore planning toolsFind practical documents to support client briefs, proposals, budgets and event coordination.
Explore templatesWork through challenges in positioning, pricing, client relationships and the way you run your business.
Explore coachingUnsure where to start? Take a closer look at your strengths and areas for improvement.
Explore assessmentsLEARN THE BUSINESS OF EVENTS
Bring planning expertise and business thinking together. Explore training that helps you approach clients, budgets and event delivery with greater confidence.
FEATURED PROGRAMME
A practical introduction to building an event business—from shaping your offer and understanding client needs to planning the work and managing the numbers.
Build your business foundationDefine your services, target clients and professional positioning.
Plan and coordinate eventsConnect the brief, timeline, vendors and team responsibilities.
Understand the commercial sideThink through proposals, pricing, costs and client relationships.
THE BOOK BEHIND THE ACADEMY
How You Too Can Make Millions From The Ever-Growing Event Industry
Creativity brings an event to life. Business thinking helps you turn that work into a sustainable enterprise. Event Money introduces the commercial side of event planning, management and coordination.
Whether you are exploring the industry or strengthening an existing business, start with the bigger question: how can the value you create at events become lasting value for your business?
Discover the book and take your next step into the business of events.
PROFESSIONAL EVENT-PLANNING TOOLS
Bring structure to the brief, clarity to the numbers and order to event day. We’re developing practical tools for the work event planners do every day.
COMING SOON TO EVENT BUSINESS ACADEMY
Turn a client conversation into a structured brief covering the purpose, audience, scope and priorities of the event.
Map out the cost of delivering the event and see how each spending category fits within the available budget.
Explore how your proposed fee and business costs affect the profit you expect to retain from a project.
Arrange event-day activities into a clear running order so your team knows what happens, when and who is responsible.
PROFESSIONAL EVENT-PLANNING TOOLS
Bring structure to the brief, clarity to the numbers and order to event day. We’re developing practical tools for the work event planners do every day.
COMING SOON TO EVENT BUSINESS ACADEMY
Turn a client conversation into a structured brief covering the purpose, audience, scope and priorities of the event.
Map out the cost of delivering the event and see how each spending category fits within the available budget.
Explore how your proposed fee and business costs affect the profit you expect to retain from a project.
Arrange event-day activities into a clear running order so your team knows what happens, when and who is responsible.
TEMPLATES & TOOLKITS
We’re preparing practical documents you can adapt to your clients, your team and the way you work—from the first enquiry to the final review.
Bring clarity to client conversations and present the scope of your work professionally.
PLANNED RESOURCES
Keep the people, tasks and practical details of your event organised in one working set.
PLANNED RESOURCES
Keep track of commitments, review project results and turn lessons into better working habits.
PLANNED RESOURCES